Golden Arches East: McDonald's in East Asia

Golden Arches East: McDonald's in East Asia James L. Watson
  • Title: Golden Arches East: McDonald's in East Asia
  • Author: James L. Watson
  • ISBN: 9780804732079
  • Page: 243
  • Format: Paperback
  • Golden Arches East: McDonald's in East Asia James L. Watson Golden Arches East McDonald s in East Asia McDonald s restaurants are found in over countries serving tens of millions of people each day What are the cultural implications of this phenomenal success Does the introduction of American fast
    McDonald s restaurants are found in over 100 countries, serving tens of millions of people each day What are the cultural implications of this phenomenal success Does the introduction of American fast food undermine local cuisines, many of them celebrated for centuries Does it, as some critics fear, presage a homogeneous, global culture These are but a few of the questMcDonald s restaurants are found in over 100 countries, serving tens of millions of people each day What are the cultural implications of this phenomenal success Does the introduction of American fast food undermine local cuisines, many of them celebrated for centuries Does it, as some critics fear, presage a homogeneous, global culture These are but a few of the questions confronted in this engaging study that vividly demonstrates how the theories and techniques of anthropology can be used not only to examine obscure peoples and exotic practices, but to shed light on the motivations and behavior of people conducting their daily lives in some of the major population centers of the world.Earlier studies of the fast food industry have emphasized production, focusing on labor or management This book takes a fresh approach to the industry by concentrating on the perspective of the consumer It analyzes consumers reactions to McDonald s in five East Asian cities Hong Kong, Beijing, Taipei, Seoul, and Tokyo What do they have to say about McDonald s How is fast food perceived by those who pay to eat it How do their preferences and biases affect the system of production The book argues that McDonald s has largely become divorced from its American roots and become a local institution for an entire generation of affluent consumers in Hong Kong, Taipei, and Tokyo In Beijing, the process of localization has barely begun, with consumers interested in the experience of eating at McDonald s than in the food itself In Seoul, many nationalists treat the Big Mac as a symbol of Yankee imperialism meanwhile, increasing numbers of Korean children are celebrating their birthdays atMcDonald s.Localization is not, however, a one way process the corporation has also had to adapt in order to flourish in new settings The book demonstrates how consumers, with the cooperation and encouragement of McDonald s management, have transformed their neighborhood restaurants into leisure centers, afterschool clubs, and meeting halls The contributors pay special attention to the effects of these activities on family organization, education, and socialization, and conclude that it is no accident that the fast food boom corresponds to the rise of a child centered consumer culture in East Asian cities.
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      243 James L. Watson
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    About James L. Watson


    1. James L. Watson Is a well-known author, some of his books are a fascination for readers like in the Golden Arches East: McDonald's in East Asia book, this is one of the most wanted James L. Watson author readers around the world.


    481 Comments


    1. Quite absorbing The authors explore why this brand is such a phenomenon, how it has always been, still is, always will be involved throughout the world politically, socially, economically It is a symbol here, but the symbolism it has in the Asian countries is different, with almost an otherworldly feel to it Individuals have admitted to dining there for what they call the experience Against cultural, religious, personal, social beliefs The book involves ethnographic studies, sociology, anthropol [...]

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    2. I d read excerpts of this book in my Changing East Asian Foodways class back in college, and always intended to come back to it and read the whole thing I m glad I did First, Watson writes very clearly in his disclaimer that neither he nor the rest of the anthropologists who contributed essays are in any way compensated by McDonald s This is important because this is clearly an academic work, not for a popular audience, and not for someone with a political agenda If you go into this book believi [...]

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    3. A book that at once challenges traditional assumptions about globalization and perceived American Cultural Imperialism while enlightening the reader on many surprising differences between Western and Eastern culture, most of which you have probably never even considered This book will be eyeopening for business and anthropology majors alike.

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    4. Watson et al produce an argument defending McDonald s and globalization The authors research their topics by interviewing restaurant managers, workers, and executives as well as consumers of McDonald s in Hong Kong, Beijing, Seoul, Tepei, and Tokyo They find that due to a massive effort to localize McDonald s, it is difficult to accuse McDonald s as a company supporting cultural imperialism.The only downside to this book is that it is somewhat out of date Most of the research was done in the mid [...]

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    5. Cool anthropological study It was surprising to read of some of the differences in the perception of McDonald s in Asia both symbolically and regarding dietary norms McDonald s really capitalized on the post Confucian family shift in Asia An update at the end book was published in 97 and research was done in 94 made an interesting point about Cina, Korea, and Japan also having problems with aging populations that will be interesting to observe heading into the future.

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    6. Personally, I loved this book, and it is one I will read and reference many times in the future This book uses McDonald s to illustrate the point about globalism and the creating on one multi and trans national culture The world is shrinking, and this book gives us prime examples of how and to what extent.

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    7. This book offers great insight into organizational anthropology of McDonald s and how the company tried to fit in with the Asian market It is quite dated uses data from 1994 but it is still relevant It would be great to see a follow up study on this topic The Japan part was particularly interesting.

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    8. Using MacDonalds as the the globalizing entity, Watson and co look at the way the restaurant has been adopted and adapted in varying ways by Eastern nations It s an amazing cultural study that, at least to this reader, shows that globalization doesn t export a standard, rigid cultural product, but that products goes through a series of altering and readjusting to suit the specific area.

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    9. This book was required to read for a international business course It was another easy read about how McDonald s moved into East Asia It was interesting, but not something I would read over and over again.

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    10. Surprisingly interesting Though simple and commonplace in the U.S McDonald s turns out to be something completely different in Asia from aesthetics and menu, to social status and foreign relationships find out how a fast food joint affects it all.

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    11. An interesting exploration of the effects McDonald s has had in various East Asian countries The essays on Beijing and Hong Kong are far researched and interesting than Tapei, Japan and Seoul Otherwise, an interesting ethnography.

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    12. Really informative, especially in trying to understand different forms of American influence on East Asia.

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    13. I read this for my Intro to Anthropology class, it was so fascinating Also made it possible for me to carry on intelligent conversations with people who d been there

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    14. Golden arches east McDonald s in East Asia by James L Watson 1997

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    15. Read most of it A very interesting reflection of American business strategy s influence on the rest of the poor saps with whom we share this world.

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    16. A little bit outdated but generally right

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    17. A interesting look at how McDonalds has become a global phenomenon It talks about how the restaurant has tried to stay the same while also trying to fit into each culture.

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    18. Great and thorough academia.

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    19. Information is outdated and biased

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