Marketing Research

Marketing Research Donald R. Lehmann Sunil Gupta Joel H. Steckel
  • Title: Marketing Research
  • Author: Donald R. Lehmann Sunil Gupta Joel H. Steckel
  • ISBN: 9780321014160
  • Page: 298
  • Format: Paperback
  • Marketing Research Donald R. Lehmann Sunil Gupta Joel H. Steckel Marketing Research For upper level undergraduate graduate level courses in Marketing Research These renowned members of the academic community offer a textbook that was written with the intent of being instructive and l
    For upper level undergraduate graduate level courses in Marketing Research These renowned members of the academic community offer a textbook that was written with the intent of being instructive and less encyclopedic than its competitors Marketing Research tells a story and is practical in terms of real world applications It provides students with a complete aFor upper level undergraduate graduate level courses in Marketing Research These renowned members of the academic community offer a textbook that was written with the intent of being instructive and less encyclopedic than its competitors Marketing Research tells a story and is practical in terms of real world applications It provides students with a complete analysis of benefits and pitfalls of various research methods and contains state of the art and up to date coverage of marketing research related topics It offers the professor and student up to date coverage of the latest marketing research issues.
    • DOWNLOAD BOOK ☆ Marketing Research - by Donald R. Lehmann Sunil Gupta Joel H. Steckel
      298 Donald R. Lehmann Sunil Gupta Joel H. Steckel
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      Posted by:Donald R. Lehmann Sunil Gupta Joel H. Steckel
      Published :2019-012-15T09:50:14+00:00

    About Donald R. Lehmann Sunil Gupta Joel H. Steckel


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